Project

Snor Svett & Tårar

Credits

All the members <3

Project

Brand Identity

Art Direction

Photography

Creative Direction

Merch Design

Event Production

Year: 2017-ongoing

Overview

Snor svett & tårar is a running and social club founded early 2017 amongst a group of friends that sought company, both on the tracks and in the bars, whilst training for Stockholm half Marathon.

The club has since grown to a small but loyal group of friends that to this day continue to represent the balance between health

and beer.

Where sports, friendship and identity meet.

Insight

Snor Svett & Tårar started back in 2017 as a playful way to explore identity through movement.

What began with small group runs evolved into a community – and a growing visual world.

I’ve treated it like a sandbox for design, culture and connection.

Snor Svett & Tårar started back in 2017 as a playful way to explore identity through movement.

What began with small group runs evolved into a community – and a growing visual world.

I’ve treated it like a sandbox for design, culture and connection.

Highlights

All images captured and edited by me – spanning from races to workouts, both staged and spontaneous.

Merch Design

T-shirt designs and visual elements for the club's evolving style.

I handle everything from typography to color choice and production.

T-shirt designs and visual elements for the club's evolving style.

I handle everything from typography to color choice and production.

©ISAK HAGBERG

Homepage

©ISAK HAGBERG

Homepage

©ISAK HAGBERG

Homepage