Project

Project

Project

Malibu

Malibu

Malibu

Credits

Emma Lidman
Clara Norborg
Michaela Arvidsson

Project

Art Direction
Brand Campain
Motion Design
Animation
Music Production

Year: 2023

Client: Malibu
[School project]

Overview

Malibu is a global lifestyle brand that embodies sun, freedom, and tropical vibes. This project aimed to reimagine their expression for a younger target group, while still staying true to the iconic Malibu spirit.

Exploring the World of Malibu

Exploring the World of Malibu

Brief

Brief

Malibu wanted a more honest, vibrant and playful expression that connects with a younger audience and reflects a world full of sunshine and flavor.

Malibu wanted a more honest, vibrant and playful expression that connects with a younger audience and reflects a world full of sunshine and flavor.

Problem

Problem

Malibu felt outdated for today’s youth. The brand needed to shift from a manufactured summer fantasy to something more relatable and fun – without losing its recognizability or charm.

Malibu felt outdated for today’s youth. The brand needed to shift from a manufactured summer fantasy to something more relatable and fun – without losing its recognizability or charm.

Creative Direction / Concept

Creative Direction / Concept

Our creative concept brought Malibu into a dreamlike, collage-based world. This visual universe combined hand-drawn elements, tropical textures and nostalgic references – capturing both the freedom of youth and the charm of the brand’s heritage.

Our creative concept brought Malibu into a dreamlike, collage-based world. This visual universe combined hand-drawn elements, tropical textures and nostalgic references – capturing both the freedom of youth and the charm of the brand’s heritage.

Behind the scenes

Behind the scenes

From sketching ideas to mixing real Malibu drinks – the entire production was hands-on and collaborative.
Here’s a glimpse into the process.

From sketching ideas to mixing real Malibu drinks – the entire production was hands-on and collaborative.
Here’s a glimpse into the process.

Final Result

Final Result

The final film brought the Malibu universe to life – colorful, playful and sun-soaked.

The final film brought the Malibu universe to life – colorful, playful and sun-soaked.

©ISAK HAGBERG

©ISAK HAGBERG

©ISAK HAGBERG