Project

Project

Project

Mellqvist Matbar

Project

Branding

Illustration

Photography

Print

Menus

Merchendise

Year: 2022 - ongoing


Client: Mellqvist Matbar

Overview

Mellqvist Matbar is an ongoing design project I’ve been part of since the beginning. What started as a website redesign has grown into a long-term creative collaboration.
Today, I support the restaurant with everything from menus, illustrations and hand-drawn graphic elements to photography, apparel and concept work for events and communication.

The goal was to create something genuine, playful and personal, a visual identity that reflects the soul of the restaurant.
The expression is rooted in hand-drawn details and strong recognition, with a look and feel that’s both rustic and full of life.

What I value most is being involved from start to finish – from the first idea to the final delivery. It’s a close collaboration where I contribute both visually and strategically, with mutual trust as the foundation.

Ongoing collaboration with Mellqvist Matbar, designing their digital presence, menus, hand-drawn elements and playful touchpoints that give the restaurant its warm and unique character.

Menus

Menus designed in Indesign – built so the team can easily update themselves.

Menus designed in Indesign – built so the team can easily update themselves.

Special Hot-Dog menu for sausage events.

Special Hot-Dog menu for sausage events.

Photagraphy

Photos for Mellqvist Matbar, Food, events, So-Me and people.

Photos for Mellqvist Matbar, Food, events, So-Me and people.

Web & Mobile

Mobile Web
Mobile Web
Mobile Web
Mobile Web
Mobile Web
Mobile Web
Mobile Web
Mobile Web
Mobile Web
Mobile Web
Mobile Web
Mobile Web

A simple, clear and warm digital presence –
designed to help guests quickly find opening hours, menus and booking

A simple, clear and warm digital presence –
designed to help guests quickly find opening hours, menus and booking

Hand-drawn elements

A custom hand-drawn vector alphabet and illustrations used for headlines, signage and playful slogans – giving the brand a unique and personal voice

©ISAK HAGBERG

©ISAK HAGBERG

©ISAK HAGBERG